talk or behave amorously, without serious intentions
The guys always try to chat up the new secretaries. My husband never flirts with other women.
source: WordNet 3.0
To attempt to attract the notice, admiration, or love of; to treat with a show of tenderness or regard, with a view to deceive and disappoint.
source: Webster 1913
To trifle in love; to stimulate affection or interest; to play the coquette; to deal playfully instead of seriously; to play (with); as, we have coquetted with political crime.